Behind the Scenes of Zoe Olivia’s Latest Collection - Shot in Sydney’s Northern Beaches

Our latest campaign wasn’t shot in a studio with harsh lights and plain backdrops - nope, we did things differently. This time, we packed up the jewels and headed to a gorgeous house on Sydney’s Northern Beaches. Think airy rooms, ocean breezes, and golden sunlight that made every necklace and ring sparkle like magic.

The Vibe: Coastal Chic Meets Everyday Luxury

The house itself felt like it was made for Zoe Olivia Jewellery. White walls, sun streaming in, and that relaxed Northern Beaches energy set the perfect mood. It was the kind of place where you’d happily lounge barefoot with a coffee… except we added layers of gold chains, pearl drops, and statement rings to complete the look.

Between camera clicks, there were bursts of laughter, little dance breaks, and the occasional dash for iced lattes (because caffeine is always the real MVP on set).

Styling the Collection

This collection is all about versatility - delicate 9K gold pieces you can layer up, rings that stack effortlessly, and pearls that give a subtle nod to the ocean just outside our window.

The styling was simple: natural makeup, easy hair, and soft neutral outfits. We wanted the jewellery to feel like something you’d wear every day, whether you’re running errands or sipping cocktails at sunset while having a dip in the pool.

Behind the Scenes Magic

Of course, the fun part of any campaign is watching it all come together. Cameras were angled just right to catch the shimmer of a gold chain, models laughed mid-shot (sometimes the best photos are the in-between moments), and the mood stayed light and playful from start to finish.

It wasn’t just about showing jewellery - it was about capturing the feeling of wearing it: confident, effortless, and a little bit cheeky.

The Final Look

The end result? A campaign that feels as fresh and fun as the day itself. Our imagery tells a story of coastal living, golden light, and jewellery that moves with you from morning coffee to evening wine.

✨ The new collection is live now. Explore it, layer it, live in it - because everyday luxury should always feel this effortless.